Concepto Interiors

• Branding, Social Media & Web/Art Direction

• Concepto Interiors specializes in crafting Italian kitchens, vanities, closets, and countertops with precision, quality, and thoughtful design. I led the creative development of their entire digital presence, translating their craftsmanship into a compelling online experience.

  Scope of Work:

  • Branding & Visual Identity:
    I developed the full visual language for Concepto Interiors, including logo , typography, color palettes, and key design elements, business cards. I established brand guidelines to ensure consistency across digital and physical touchpoints, reflecting the company’s premium and contemporary aesthetic.

  • Social Media Strategy & Execution:
    I set up and optimized Instagram and other social platforms. I curated content by selecting photography, designing post templates, and creating a consistent content strategy that showcased projects, shared behind-the-scenes insights, and communicated the brand story.

  • Website Copywriting & Asset Direction:
    I wrote all website copy, ensuring the brand voice clearly articulated Concepto Interiors’ services and expertise. I directed the selection, organization, and placement of photography and other visual assets to create a cohesive narrative throughout the site. (View Website)

  • Website Design & Development Oversight:
    I collaborated closely with developers, providing detailed creative direction and feedback through multiple revisions. I ensured the website reflected the brand identity accurately, with intuitive navigation, polished interactions, and a visually engaging presentation.

  • Integrated Brand Experience:
    I coordinated branding, social media, photography, copy, and web development to create a unified digital presence that showcased Concepto Interiors’ work and professionalism.

  Outcome:
  The project resulted in a fully cohesive digital presence, with social media, website, and visual branding all aligned. Every detail from posts and photography to website layout reflects the company’s quality and design-focused approach, while demonstrating my ability to deliver end-to-end creative solutions for a premium brand.